Nick Baggott'i internetiturunduse meistriklass

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ÜLEVAATLIK INTERNETITURUNDUSE MEISTRIKLASS MAAILMATASEMEL KOOLITAJALT!

21. aprillil2009 esineb Tallinnas Audentese ülikoolis tunnustatud Briti digitaalse turunduse ekspert NICK BAGGOTT, kelle Eestis toimuv internetiturunduse meistriklass on mõeldud spetsiaalselt TURUNDAJATELE, mitte internetiturunduse ekspertidele.

Nick Baggott'i kõrget taset koolitajana internetiturunduse valdkonnas kinnitab fakt, et lisaks mitmetele mainekatele koolitusfirmadele on ka maailma suurim tarkvarafirma ta oma sisekoolitajaks valinud - nimelt töötab Nick Baggott Microsofti turundusinimeste koolitajana üle maailma.

Nick on ka Briti suurima turunduskoolituse organisatsiooni The Chartered Institute of Marketing õppejõud. Lisaks töötab ta juhtide koolitajana Henley Management College'is ja otseturunduse täiendkoolitajana The Institute of Direct Marketing'is.

The Chartered Institute of Marketing: www.cim.co.uk  
Henley Management College: www.henleymc.ac.uk  
The Institute of Direct Marketing: www.theidm.com

Vaata Nick Baggott'i blogi. Nicki kohta saab rohkem infot tema enda loodud digitaalse turunduse konsultatsioonifirma Navigate Consulting veebilehelt.

Tule osale Nick Baggott'i meistriklassis 21. aprillil Tallinnas ja saad ühe päevaga tervikliku ülevaate internetis turundamisest tänapäeval!

KORRALDAJA:

OSALUSTASU:
2400.- krooni + käibemaks

Tegemist on terve päeva kestva ülevaatliku töötoaga, milles käsitletakse praktiliste näidete ja edulugude varal olulisemaid e-turunduse komponente. Kuna meistriklass on inglise keeles, toome siinkohal selle struktuuri ära originaalkeeles:

Key issues:
Success in online marketing requires mastery of a range of digital marketing communications techniques including search engine optimisation, paid search marketing, email marketing, affiliate marketing, display advertising and online PR. Detailed knowledge of what makes each approach successful is required. It is also important to know when to select a specific combination of these mixes. Similarly, to make a website more effective requires knowledge of a range of success factors including accessibility, data integration, usability, persuasion and visual design.

The purpose of this course:
To give a comprehensive guide to best practice in all the main aspects of online marketing which need to be managed by different forms and parts of an organisation. The aim is to equip delegates with the knowledge to ask the right questions when reviewing approaches with team members, agencies or when developing a plan which will be implemented by the marketing team.

Who this course is for:
This is a practical course for everyone involved with hands-on management of digital media channels and/or website content and services and email campaigns. You may be an e-marketing specialist or marketing manager responsible for keeping different digital communications flowing either through direct execution or management through other staff or agencies.

Benefits for your organisation:
Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Benefits for you as an individual:
You should be able to produce better results through the quick wins and many tips you learn on the course across the full-range of digital media channels. By equipping you with more detailed knowledge on the tactical tools of e-marketing, you will be able to question, discuss and control approaches with internal or external specialists completing the work (or complete some aspects of implementation yourself).

You will learn how to:
Create or improve a programme for measuring and improving digital media effectiveness Audit current approaches and identify areas for improving performance in these digital marketing activities:

• Search engine optimisation (SEO)
• Pay Per Click marketing including Google AdWords
• Online PR including social networks, widgets, blogs and feeds
• Partner marketing including affiliate marketing and link-building
• Online advertising including ad networks and behavioural targeting
• Email marketing including deliverability, renderability
• Site structure and template designs
• Site content and copy
• Customer profiling and data integration